Assess, review, reassess…
There are Five Flaws that are beautifully explained in this report by the Harvard Business Review – that are essential to prepare for during any product development project. RAW3 have experience of numerous product development launches or reviews, large and small, and these wise words are vital to success. The five flaws can be applied across all business sectors – throughout each and every stage, assessing, reviewing and reassessing your product is key…read on hbr.org/2011/04/why-most-product-launches-fail
Source: Harvard Business Review